Rodger Black font in use for Ugly Drinks.
Jones Knowles Ritchie recently led a re-brand of the UK based Ugly Drinks. The “Ugly” wordmark is custom lettering drawn by Rob Clarke, but the main brand typeface used on all packaging and advertising is Rodger — specifically the Black weight. Rodger Black’s plump curves and retro vibe perfectly compliment the colorful and playful new branding.